NOTE. The following passage from Prabhupāda’s Teachings of Lord Caitanya clarifies this verse:

Lord Caitanya asked Rāmānanda Rāya, “What is the greatest reputation one can have?” Rāmānanda immediately replied that a person reputed to be Kṛṣṇa conscious should be considered the most famous man in the world. One who is famous as a Kṛṣṇa conscious man has eternal fame. In the material world, everyone is striving for three things: he wants his name to be perpetuated, he wants his fame to be broadcast all over the world, and he wants some profit from his material activities. But no one knows that all this material name, fame and profit belong to the temporary material body and that as soon as the body is finished, all name, fame and profit are finished also. It is only due to ignorance that everyone is striving after the name, fame and profit connected with the body. But actually it is deplorable to become famous on the basis of the body or to become known as a man of spiritually developed consciousness without knowing the supreme spirit, Viṣṇu. Real fame belongs to one who attains Kṛṣṇa consciousness in this very life.

According to Śrīmad-Bhāgavatam (6.3.20–21), there are twelve authorities, and they are all famous because they were all great devotees of the Lord. These authorities are Brahmā, Nārada, Lord Śiva, Manu, Kapila, Prahlāda, Janaka, Bhīṣma, Śukadeva Gosvāmī, Bali, Yamarāja and the Kumāras. These personalities are still remembered because they were all great stalwart devotees of the Lord. In the Garuḍa Purāṇa it is said that in the Age of Kali it is very rare to find a famous devotee of the Supreme Lord, a position better than that of such demigods as Brahmā or Lord Śiva. Concerning talks between Nārada and Puṇḍarīka, Yudhiṣṭhira said, “He is most famous and can deliver all others who, after many, many births, comes to understand that he is the servant of Vāsudeva.” Similarly, in the Bhagavad-gītā (7.19) Kṛṣṇa tells Arjuna:

bahūnāṁ janmanām ante jñānavān māṁ prapadyate
vāsudevaḥ sarvam iti sa mahātmā su-durlabhaḥ

“After many births and deaths, he who is actually in knowledge surrenders unto Me, knowing Me to be the cause of all causes and all that is. Such a great soul is very rare.” In the Ādi Purāṇa it is said that liberation and transcendental life follow all the devotees of God. In the Bṛhan-nāradīya Purāṇa it is stated that even personalities like Brahmā and the other demigods do not know the value of a devotee of the Supreme Personality of Godhead. The Garuḍa Purāṇa points out that out of many thousands of brāhmaṇas the one who is expert in performing sacrifices is famous, out of thousands of such expert brāhmaṇas the one who is expert in the knowledge of the Vedānta-sūtra is more famous, and out of many, many thousands of such Vedāntists the one who is a devotee of Lord Viṣṇu is most famous. There are many devotees of Viṣṇu, and out of them, he who is unflinching in his devotion is most famous and is eligible to enter into the kingdom of God. In Śrīmad-Bhāgavatam (3.13.4) it is also stated that there are many famous students of the Vedas, but that one who is always thinking of the Supreme Personality of Godhead within his heart is the best student of all. In the Nārāyaṇa-vyūha-stava prayers it is said that if the great Brahmā is not a devotee of the Lord he is most insignificant, whereas if a microbe is a devotee of the Lord he is most famous.

Lord Caitanya next asked Rāmānanda Rāya, “Who possesses the most valuable thing in the world?” Rāmānanda Rāya replied that he who has love for Rādhā-Kṛṣṇa possesses  the most valuable jewel and the greatest riches. One who is addicted to material sense gratification or material wealth is not really wealthy. When one comes to the spiritual platform of Kṛṣṇa consciousness, he can understand that there are no riches more valuable than love of Rādhā-Kṛṣṇa. It is recorded in Śrīmad-Bhāgavatam that Mahārāja Dhruva sought out the Supreme Lord because he wanted to get some land, but that when he finally saw Kṛṣṇa he said, “I am so pleased, I don’t want anything.” In the Bhagavad-gītā it is also stated that if one takes shelter of the Supreme Personality of Godhead, or in other words is elevated to the supreme state of love of Godhead, he has nothing more to aspire to. Although such devotees can attain whatever they desire from the Lord, they do not ask anything from Him.¹