Canto 2 -
Ayodhyā-kāṇḍa
Chapter 100: Rāma Instructs Bharata About the Duties of a King
Text 2.100.64

कच्चिदर्थं च धर्मं च कामं च जयतांवर।
विभज्य काले कालज्ञ सर्वान्वरद सेवसे॥

kaccid arthaṁ ca dharmaṁ ca kāmaṁ ca jayatāṁ vara
vibhajya kāle kālajña sarvān varada sevase

kaccit = do You tend to; artham ca = artha; dharmam ca = dharma; kāmam = kāma; ca = and; jayatām = of the conquerors; vara = O best; vibhajya = by dividing; kāle = Your time; kālajña = knower of timings; sarvān = all of them; varada = and bestower of benedictions; sevase = to take care of.

O best of the conquerors, knower of timings and bestower of benedictions, do You tend to artha, dharma and kāma by dividing Your time to take care of all of them?

Early morning is the time for dharma by [engaging in] charity and so on. After that is the time for artha by [engaging in] deliberation of governance in the assembly. And night is the time for kāma.

“O best of the conquerors” indicates that Bharata is capable of restraining [Himself] from engaging in activities at times not prescribed for them.1

NOTE. It must be remembered that Rāma had appeared to demonstrate the principles of material dharma to humanity. Therefore, in this and the previous verse He has talked about the importance of dharma and artha and kāma—the three goals of pious materialists in Vedic civilization.2 However, when one upgrades himself into a person hankering for mokṣa or bhagavat-prema, he organizes his time very differently. That is indicated in Śrīmad-Bhāgavatam 1.2.9-10 which is presented below with Prabhupāda’s explanation.

dharmasya hy āpavargyasya nārtho ’rthāyopakalpate
nārthasya dharmaikāntasya kāmo lābhāya hi smṛtaḥ

“All occupational engagements are certainly meant for ultimate liberation. They should never be performed for material gain. Furthermore, according to sages, one who is engaged in the ultimate occupational service should never use material gain to cultivate sense gratification.”

PURPORT. We have already discussed that pure devotional service to the Lord is automatically followed by perfect knowledge and detachment from material existence. But there are others who consider that all kinds of different occupational engagements, including those of religion, are meant for material gain. The general tendency of any ordinary man in any part of the world is to gain some material profit in exchange for religious or any other occupational service. Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity. Why are such so-called men of religion allured by material gain? Because material gain can enable one to fulfill desires, which in turn satisfy sense gratification. This cycle of occupational engagements includes so-called religiosity followed by material gain and material gain followed by fulfillment of desires. Sense gratification is the general way for all sorts of fully occupied men. But in the statement of Sūta Gosvāmī, as per the verdict of the Śrīmad-Bhāgavatam, this is nullified by the present śloka.

One should not engage himself in any sort of occupational service for material gain only. Nor should material gain be utilized for sense gratification. How material gain should be utilized is described as follows.

kāmasya nendriya-prītir lābho jīveta yāvatā
jīvasya tattva-jijñāsā nārtho yaś ceha karmabhiḥ

“Life’s desires should never be directed toward sense gratification. One should desire only a healthy life, or self-preservation, since a human being is meant for inquiry about the Absolute Truth. Nothing else should be the goal of one’s works.”

PURPORT. The completely bewildered material civilization is wrongly directed towards the fulfillment of desires in sense gratification. In such civilization, in all spheres of life, the ultimate end is sense gratification. In politics, social service, altruism, philanthropy and ultimately in religion or even in salvation, the very same tint of sense gratification is ever-increasingly predominant. In the political field the leaders of men fight with one another to fulfill their personal sense gratification. The voters adore the so-called leaders only when they promise sense gratification. As soon as the voters are dissatisfied in their own sense satisfaction, they dethrone the leaders. The leaders must always disappoint the voters by not satisfying their senses. The same is applicable in all other fields; no one is serious about the problems of life. Even those who are on the path of salvation desire to become one with the Absolute Truth and desire to commit spiritual suicide for sense gratification. But the Bhāgavatam says that one should not live for sense gratification. One should satisfy the senses only insomuch as required for self-preservation, and not for sense gratification. Because the body is made of senses, which also require a certain amount of satisfaction, there are regulative directions for satisfaction of such senses. But the senses are not meant for unrestricted enjoyment. For example, marriage or the combination of a man with a woman is necessary for progeny, but it is not meant for sense enjoyment. In the absence of voluntary restraint, there is propaganda for family planning, but foolish men do not know that family planning is automatically executed as soon as there is search after the Absolute Truth. Seekers of the Absolute Truth are never allured by unnecessary engagements in sense gratification because the serious students seeking the Absolute Truth are always overwhelmed with the work of researching the Truth. In every sphere of life, therefore, the ultimate end must be seeking after the Absolute Truth, and that sort of engagement will make one happy because he will be less engaged in varieties of sense gratification.

1]. By such restraint one gradually becomes disciplined in body, mind and words.

 

2 It is a simple fact that those who pursue artha and kāma along with dharma are vastly superior to the modern materialists who only pursue artha and kāma. While the latter simply go to hell, the former are benefitted by acceptance of Vedic authority which brings in the greater possibility of submissively listening to or serving adherents of Vedic dharma pursuing mokṣa or bhagavat-prema.